Stuart Hall Class Responses

Dominant/Preferred:

• Demonstrate the effects of drugs and alcohol
• Not to stereotype males in the way that we usually would
• Show the effect of drug and alcohol abuse
• Demonstrate same sex relationships to make society see them as more acceptable
• Challenge peoples stereotypes of gender
• To show that women can act in the same ways as men
• To show that we assume men are more violent and more likely to take drugs then women, the fact that this is not the case makes us rethink stereotypes
• Challenge the audience when watching this product
• Show negative effects of drugs and alcohol, women are not just victims of violence
• Not to judge someone
• Represent society in a realistic manner (one night stand)
• Make us realise situations like this happen in our society and we can't just look the other way
• The way drugs make you act
• That we judge people too quickly
• That we assume it's from a man's point of view to keep us interested in the product
• To make us not judge people
• To demonstrate different types of relationships
• To stop people taking drugs and drinking because of the negative actions it leads to

Negotiated:

• I understood the dominant message, however I am against the overuse of drugs and alcohol
• I understand the message from the music video but I don't like fact that they've challenged the stereotype of women
• I didn't think it needed to be that extreme but it was relevant to life
• Awful to watch and as a female I would not want to be treated like that, it was the drugs which made the people act like that
• It shows the impact of drugs but in an over exaggerated way
• I don't think people should do drugs whilst drinking, don't agree with the fact they were fighting but if people want to act in that way, it's their own choice
• I agree with representation of how the drugs make people fell however I don't agree with the way women have been treated in this video
• Music video is honest but I don't agree with the types of behaviour it promotes
• The music video wants to be controversial like the band itself, but I don't agree with the extreme behaviour that is presented to the audience
• Understand the message however a lot of people will be offended by this
• I find it weird and it made me feel sick
• I like the point its making, but it may offend gay women
• Drugs might be why she's acting like that but I don't agree with her behaviour
• Drugs have influenced her actions so I think she wouldn't usually act in that way
• It's a bit revealing and disrespectful towards women
• She wouldn't act in that way if she hadn't taken drugs/alcohol
• I understand that this music video and the actions in it are exaggerated because it makes it more consumable for an audience
• I understand that this is probably not the way in which she usually acts

Oppositional:

• Content is too explicit
• Do not agree with the abusive relationships
• This text promotes an unhealthy lifestyle
• Some religions may take it offensively
• People may be against drugs/drinking/sex/drink driving and strip clubs
• It's from a woman's point of view so they are stereotyped as only there for sex
• Women wouldn't start a fight with every man in a club, she wouldn't behave in such a manner
• Religion may contradict text, audience may be homophobic and/or against drugs and drinking
• They see the product as immoral
• Disregard the text because they choose to believe it is a man
• People wouldn't want their kids to see it, sets bad examples
• Offensive to a number of people in society
• Audience would degect it because it makes them feel uncomfortable
• Don't associate as they don't take drunk/drink/aren't violent
• Can't relate to it as no experience of affects od drugs/alcohol
• May be saying that taking drugs/alcohol is okay
• Find the product offensive

Summary

• Dominant Understanding Reasons:
• Clear messages
• Audience is same age so relates to product
• From the same culture
• Easy to understand the narrative and they can relate to the narrative in some way
• Relevant to society
• Audience are choosing to consume the product so must have a reason to like it in the first place
• Negotiated Reasons:
• Audience may not have had the same life experiences
• May not understand the narrative in relation so therefore can not relate to it in the intended way
• Age may vary the reading and understanding
• Do not understand all the messages, making it unclear what the dominant reading is supposed to be
• Oppositional Reasons:\
• The product has controversial themes
• Disagree with the messages in the video
• Dislike the genre
• No understanding/cannot relate to the narrative structure
• It is not reflective of society
• Different cultures have different understanding