Demographics

What are they?
They are how people are put into a class due to factors such as:

• age
• gender
• income
• location
• ethnicity

A

They are more likely to watch:

Films based upon classic novels such as The Great Gatsby.

B

They are more likely to watch:

C1

They are more likely to watch:

C2

They are more likely to watch:

D

They are more likely to watch:

E

They are more likely to watch:

Films such as the movie shank

I have found it difficult to link films to the other demographics due to the fact films can appeal to a variety of different classes unlike music which is stereo typically linked to one class.

It is important to understand demographics to be able to understand the target audience of a product and be able to direct the product towards them, the ideology of the trailer has to reflect the target audience's ideology so they are able to relate to the trailer.

Currently the industry advertises films through the use of television, youtube, cinema trailers.